Fred Luddy on CNBC's Fortt Knox
Watch on CNBC StarLifter founder and CEO Fred Luddy joined Jon Fortt on CNBC’s Fortt Knox for a wide-ranging conversation about StarLifter, his path from founding ServiceNow, and what he believes is the next frontier of enterprise software: decision-making.
Watch the full conversation on CNBC »
In the interview, Fred discusses why enterprises still depend on people to connect information across disconnected systems — and how StarLifter is building the Enterprise Decision Layer: a system that continuously detects operational change, reasons over enterprise context, and orchestrates governed action across the business.
The conversation traces the throughline from Fred’s earlier work on enterprise workflows to StarLifter’s focus on the decision itself — the part of enterprise operations that, despite decades of investment in ERP, analytics, and automation, still runs on human middleware.